用例 · 广告投放

搜索词报告否词:阈值自算 + AI 只做分类与说明

Search-term negatives — your math, AI classification

据 AMZBase 方法文 + Trellis 工作流思路:否词阈值按自己的转化率/边际算;可用 AI 辅助分类,但别让模型替你定阈值。

ChatGPT · 博客 · Sep 1, 2026 · 工具:Sponsored Products Search Term Report

据公开帖摘要

AMZBase(2026-09-01)详解搜索词报告四过滤器、否词 exact/phrase 与广告组/广告活动层级;强调阈值来自你的转化率算术而非平台「标准 N 次点击」。与 Trellis「你定规则、模型应用」一致——适合跨境卖家周度 20 分钟复盘。

可复制 Prompt

My storefront CVR is {{cvr}}%. Break-even cost per order is ${{be}}.
From this search term report (30–60d, exclude last 7d for attribution lag):
[paste CSV]
1) List NEGATE candidates: 0 orders and (clicks high enough that (1-cvr)^n < 5% OR spend ≥ 2× break-even)
2) List semantic-wrong terms to negate immediately
3) For each: recommend negative exact vs phrase and campaign vs ad group level
Explain the click math. Do not negate converting terms.

← 全部用例 · 广告投放